A “trademark” covers both trademarks and service marks, with trademarks being used for goods and service marks for services. A trademark is a distinctive sign, phrase, or symbol that uniquely identifies and legally sets apart a product or service from others in the market. This can include unique words, phrases, symbols, designs, or a combination of these elements, indicating the source of goods or services. In essence, a trademark serves as a distinguishing sign that differentiates the goods or services of one enterprise from those of another. Trademarks are crucial for local businesses, multinational corporations, charities, and celebrities to protect their brand identity and ensure their market presence.